Monday, 20 March 2017

Marketing Hotels Tourism Book & Bonuses

WEBSITE is the first book in my 3 book series "Marketing Hotels and Tourism Online". In this I cover the latest tool and strategies for hotel websites. It includes tools and strategies to capture, engage and convert travel shoppers.

A few examples are: 
  • The importance of getting your message right, how to differentiate your hotel from the crowd 
  • Understanding the neuroscience behind buyer motives and sales psychology. 
  • How to create hot-buttons that inspire travelers and get their attention. 

The next book Digital Media will look at what strategies and messaging is essential for your marketing on the internet.

The final book in the series is Technology which will cover automation, bookings and tools of the trade.

See the book WEBSITE  - - This website is about the book and the bonuses.

The Bonuses include many detailed reports that expand on the concepts in the book and will help you get he most out of the book.

WEBSITE is available in Kindle and Paperback 

Tuesday, 14 March 2017

Millennials Redefine Luxury Experiences & Marketing - eHotelier - MARKHAT.COM

Recent American express study shows 72% of respondents put experience over things. It concludes millennials redefine luxury experiences & Marketing

Monday, 6 March 2017

How PersonaHolidays Hotel Search Is FascinatingTravelers

It is the fastest personalized search and hotel recommendation engine that actually profiles travelers and matches them with hotel by personality. See it in action at

A product of PersonaHolidays the hotel matchmaker for travelers

Wednesday, 22 February 2017

Latest Internet Mobile Stats Trends - MARKHAT.COM

In the latest Internet Mobile Stats Trends report by "We are Social" shows that mobile now accounts for 55% of all web access

Monday, 20 February 2017

Sir John Compton Statue St. Lucia Commerator a Fiery Orator

Castries Statue of Sir John Compton commemorates a fiery orator and farther of S. Lucia Independence. The British had their hands full when he came to talk of independence.

Thursday, 16 February 2017

Marriott Travel Personality Quiz Delivers a Fitting Experience - MARKHAT.COM

Marriott Travel Personality Quizz helps Marriott hotels deliver the right experience to each traveler. Its a boost to PersonaHolidays that is now Fascinating Travelers

This is a good example of how personality is making a difference in travel planning and bookings. The idea was pioneered by realholiday in 1999 using matchmaker strategy to define matching personalities.

It is now being made popular by PersonaHoliday and its FascinatingTravellers initiative that are being made available to destinations, hotel chains and association and all who market hotel and tourism online.

The FascinatingTravelers interface is a set of extremely fast mobile and desktop applications that can be integrated with any booking engine and trip planning systems, see detail on Markhat.

Tuesday, 24 January 2017

How Googles Rank Brain is Changing Travel - MARKHAT.COM

An in depth look at artificial intelligence, machine learning & personalisation in tourism. It also looks at how Google's Rank Brain is changing travel.