Friday, 23 September 2016
Mariott is taking issue with OTAs in the new Mariott Expedia Wars for Brand Integrity. Its not just about rates anymore and as this dialog shows, OTAs just dont get that brands are vital to hotel marketing.
Friday, 16 September 2016
Truly amazing personal holiday planner that is blistering fast, highly interactive, intensely visual and respectfully personal , makes Travel Shopping Fast, Fun and Personal. PersonaHolidays knows you and pairs you up with the perfect match hotel and vacation experience..
Wednesday, 24 August 2016
As this image demonstrates direct bookings adds more to the bottom line and is good for business. More subtle benefits of booking direct are not covered, but they are probable more important. Hotels are going to many lengths to create benefits for booking direct - and the reasons have more to do with brand integrity than rates.
Hotels loose control and are worried that OTAs tend to treat room like commodities, The OTAS build their own brand at the expense of hotels and they own the data, often not even sharing the guests email at times.
Its all about control and hotels are making moves to take back control; after all they are the suppliers!
Monday, 8 August 2016
PoinsettiaVillas'com has added a page outlining the benefits of booking direct There are many extra and special packages available for guest who book direct using our own Booking Engine. All you need to do is use the booking engine and add your email to get the best private rates and benefits
Thursday, 4 August 2016
This article examines the impact of metasearch on hotel direct bookings. Metasearch Direct Marketing Channel for Hotels is an infographic of who they are and what they do.
Wednesday, 3 August 2016
Examing the role of big data in tourism marketing. How Hotels use BIG Data to Drive Direct Bookings looks at the opportunities and issues in using big data to drive direct bookings
Tuesday, 2 August 2016
It's huge with OTAs who have jumped this band wagon for all they can. But it is a strategy that is open to even small hotels and it absolutely makes sense: Especially as travel shoppers hardly ever book on a first visit to a hotel website.
In this article Markhat outlines the steps to create an effective re-targeting campaign that keep your hotel top of mind as travel shoppers browse the net in search for the perfect holiday accommodation.