Monday, 24 April 2017
Trends in ad spend, cost, traffic & ROI for the main metasearch engines compared. Stats show a 20 points drop in organic search which is a main reason hoteliers moving to metasearch.
Wednesday, 19 April 2017
Short version a Book Buyers bonus for the book MarketingHotelsTourismOnline.com. This strategy document explains how to implement the website strategy process that is referred to in the book WEBSITE - the first in the Series marketing Hotels and Tourism Online
Book buyers receive this report and several other bonuses as shown below
Saturday, 8 April 2017
Delighted to see my book on Travel Weekly Magazine. It is the right place for it as the book was written for Hotel owners, managers and marketers. The strategies apply to anyone but the examples are from the hospitality and tourism business. It is now in Paperback. The Kindle version was a #1 Bestseller on Amazon!
Wednesday, 5 April 2017
Ian R Clayton first book in the series marketing Hotela & Tourism online is now available in printed format. IHotel Website Marketing Strategies Paperback
Monday, 3 April 2017
Accor is the latest hotel chain to get personality branding with technology that lets AccorHotels travellers search hotels by mood. ala PersonaHolidays
Monday, 20 March 2017
WEBSITE is the first book in my 3 book series "Marketing Hotels and Tourism Online". In this I cover the latest tool and strategies for hotel websites. It includes tools and strategies to capture, engage and convert travel shoppers.
A few examples are:
- The importance of getting your message right, how to differentiate your hotel from the crowd
- Understanding the neuroscience behind buyer motives and sales psychology.
- How to create hot-buttons that inspire travelers and get their attention.
The next book Digital Media will look at what strategies and messaging is essential for your marketing on the internet.
The final book in the series is Technology which will cover automation, bookings and tools of the trade.
See the book WEBSITE - http://MarketingHotelsTourismOnline.com/book-bonus - This website is about the book and the bonuses.
The Bonuses include many detailed reports that expand on the concepts in the book and will help you get he most out of the book.
WEBSITE is available in Kindle and Paperback
Tuesday, 14 March 2017
Recent American express study shows 72% of respondents put experience over things. It concludes millennials redefine luxury experiences & Marketing